Bertrand Jouvenot is the France and Asia bestselling author of Le Journal de BJ au Bureau.
Le Journal de BJ au bureau is a "Bridget Jones Diary of business".
It aims to teach high end management and business to non insiders, young professional and middle managers, in the most didactic and funny ways as possible.
Benoît Jobert is a young candid man who begin his work life. He meets thirty excellent professionals (managers, colleagues, consultants, suppliers...) and talk with them at the coffee machine, in his office, at lunch, in meetings, in the airplane, in the taxi...on different management and business issues. In the night, Benoît writes his diary relating what he heard, understood, learnt on management and business.
The book is organized in three parts:
The first part is business management oriented. It explains what a company is, how fast its environment evolves and how organizations try to adapt themselves in such a context.
The second part is "how to" oriented. It covers know how issues and tells how to do things in practical ways : how to build a business plan, how to write a marketing plan, how to manage a P&L, how to do a job desc, how to delegate to colleagues... covering the main functions of a company. It is based on the author’s personal professional experience matched with tools.
The third part is "personal development" oriented and focus on attitude and behaviors, interpersonal communication, psychology at work, values, mindset...
The book has equally been published in Korean in 2006.
More on the book clicking here.
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